About us

Our Mission

Change is the only constant. With that in mind, we have set out to break stereotypes.

We want to revolutionize the industry by crafting a unique, premium-quality product that appeals to everyone.

We think differently and unconventionally while still maintaining the traditional process of tequila.

Our vision


We aim to create a loyal and diverse community of tequila lovers who share our passion for GREAT taste and good times.

As we grow, we will continue to push the boundaries of what’s possible with tequila, while staying true to our commitment to excellence and authenticity.

Our story

Our Founder, Heber Carnero, is an engineer who likes everything Pi stands for: never ending, never settling, never reached.

He visited Tequila, Jalisco a few years ago and as he toured the distilleries and talked to the local artisans, Heber was struck by the passion and dedication that went into creating each batch of tequila. He was amazed by the skill and precision that went into every process.

Inspired by what he had seen and tasted, Heber decided to create his own brand of tequila. He spent months experimenting with different blends and techniques, perfecting his recipe. Finally, after much hard work and dedication, Pi Tequila was ready.

Heber wanted Pi Tequila to be different from other tequilas on the market. He envisioned it as a celebration of diversity and inclusivity, much like the number Pi itself.

Today, Pi Tequila is a thriving brand gaining popularity among tequila lovers and those intrigued by our philosophy and design. Heber is proud to have created a product that embodies his love for engineering, his respect for tradition, and his commitment to inclusivity and fun. He’s excited to continue pushing the boundaries of what’s possible with tequila, one delicious batch at a time.

Experience the revolution of tequila.

Join us on a journey of flavor and inclusivity.
Buy now and savor the spirit of – crafted for everyone.

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